Some ideas start with curiosity.
While browsing interiors and architecture online, we came across Crio’s Instagram page and it drew us in. Their brand aesthetic was elegant and refined, but when we explored their brochure, it didn’t speak the same language. In a world where every touchpoint reflects your value, that gap matters.
We didn’t want to simply redesign their brochure. We wanted to reimagine it, transforming the same content and imagery into a coffee table book that felt as premium as their work. A piece that clients wouldn’t just glance through, but would want to keep, display, and revisit.
This was a concept we pitched and while we mutually decided not to take it forward at the time, the exercise proved something we deeply believe- great brands deserve to look and feel great in every detail.
We experiment. We pitch. We learn. We try again.
Because building brand value isn’t just about the wins, it’s about never stopping until every detail tells the right story.